Fashion app Daydream uses Apple Intelligence to help you shop the outfits inyour camera roll

Daydream [https://daydream.ing/], an AI-powered fashion discovery app, launchedtwo new features on Monday to let iPhone users turn saved outfit photos intoshoppable results and search for clothing and accessories through Siri, withoutopening the app.The new features were built using Apple’s iOS 27 developer tools, whichofficially rolled out today. To use either feature, you’ll need an iPhonerunning iOS 27 with Siri AI enabled, along with the Daydream app installed. Theapp is free to download on iOS devices[https://apps.apple.com/us/app/daydream-ai-for-fashion/id6692634357].The first feature uses Apple’s image-context capabilities, letting users shopfrom images already saved in their Photos app. Daydream analyzes the outfit inthe image, identifies its individual pieces, and automatically surfacesshoppable matches and similar styles from Daydream’s catalog of roughly 3million products.[https://techcrunch.com/wp-content/uploads/2026/09/Frame-12.png?w=680]ImageCredits:DaydreamThat means a screenshot of an outfit found on Instagram or Pinterest couldbecome the starting point for a shopping search. Daydream can break down theimage into relevant items, such as a sweater, pants, shoes, or accessories, andmatch them with products available through its collection. If the exact item inthe photo is still available, Daydream can match the image back to the retailerselling it. If it’s no longer available, the app will instead surface similaroptions.It can also handle requests for variations on what appears in an image. “I likethis sweater but want it in red,” for example, is the kind of request Daydreamcan understand, Julie Bornstein, co-founder and CEO of Daydream, explained toTechCrunch.The second feature is a Siri-powered natural-language search function. Users canmake requests by voice or text through Siri without having to open Daydream’sapp.A user could say, “Hey, Siri, search Daydream for a cool blazer for my boardmeeting on Monday,” and Daydream then provides results personalized to them.Bornstein adds that the experience can be more tailored if users have set upDaydream’s “Style Passport,” which asks for details such as their sizes,preferred brands, personal style, and budget.[https://techcrunch.com/wp-content/uploads/2026/09/Frame-11.png?w=680]ImageCredits:DaydreamThe company joins a growing number of AI shopping tools designed to rethinkproduct discovery, such as big names like Google[https://blog.google/products-and-platforms/products/search/thrifting-tips/] andAmazon[https://techcrunch.com/2025/09/02/amazon-launches-lens-live-an-ai-powered-shopping-tool-for-use-in-the-real-world/],as well as some smaller players like Onton [https://onton.com] and Alta[https://techcrunch.com/2025/06/16/alta-raises-11m-to-bring-clueless-fashion-tech-to-life-with-all-star-investors/].But Bornstein believes that Daydream’s latest features offer something specialthat a lot of these other tools just can’t match.“Most visual search tools don’t have the fashion category expertise, so theyreturn results that don’t feel accurate, from brands that aren’t credible, orthey link you to nonshoppable images,” she said. The launch fits into Daydream’s broader bet on AI-powered fashion shopping. Thecompany sees these new features as more than stand-alone shopping tools. Itslonger-term ambition is to build a shopping agent.“This is one step toward the bigger vision, [which is] a shopping agent thatunderstands someone’s style well enough to work across every surface in theirlife, not just on one surface,” Bornstein said. “Expect us to keep going deeperinto on-device intelligence and further into the everyday moments where peopleare already discovering things they want.”Daydream’s app launched last year and touts that it has more than 1.5 millionshoppers browsing products from more than 325 retailers and 10,000 brands. Itsretail lineup includes brands such as Anthropologie, Dolce & Gabbana, Uniqlo,J.Crew, Reformation, Gucci, and Nordstrom.